PROJECT: CHANNEL CAMPAIGN
Protect. Detect. Monitor.
When COVID-19 forced companies to rethink workplace safety, SAP customers were searching for a way forward—how to reopen responsibly, and stay open. Partnering closely with SAP’s solution management team, we recognized a window to help SAP sales teams re-engage their accounts with a ready-to-deliver channel campaign that addressed those urgent needs.
Year
2020
Services
Creative Strategy
Design
Copywriting
Video
Client
Linx-AS/SAP
Assets
Web Content
Solution Brief
Promotional Vidoe
Pitch Deck
Direct Email
Built for SAP sales enablement, the campaign translated a complex EHS offering into a human story of protection, detection, and vigilance. The line didn’t just name the solution—it gave sellers and customers a way to think, speak, and move forward together.
Creative assets—sales deck, video, email, and web—were shaped around the rhythm of the message, each reinforcing its promise of clarity and speed.
Even as the market hesitated, the campaign proved that with the right idea, collaboration and quick execution can turn uncertainty into opportunity.
