PROJECT: SERVICE LAUNCH
The Sustainability Thread.
Every new venture needs a story. For Linx-AS, that story began with its roots in product lifecycle management and the insight that most sustainability data originates in PLM. The Sustainability Thread reimagined the “digital thread” as a framework for sustainability, launching a campaign that positioned the firm as an emerging voice in green product innovation through thought leadership, events, and expert consulting.
Year
2024
Services
Creative Strategy
Design
Copywriting/editing
Video
Client
Linx-AS
Assets
White Paper
Social Ads
Direct Email
Pitch Decks
Webcasts
A white paper anchored the campaign, defining the practice narrative and driving content theme execution across channels.
The go-to-market program included sales enablement materials—from pitch decks to solution briefs—to equip the field with a compelling story and clear value proposition.
The launch was promoted across virtual & in-person events, podcasts, content marketing platforms, analyst briefings, and partner channels.
A LinkedIn campaign tied the program together in a continuous thread, extending visibility and reinforcing the sustainability message across every touchpoint.
The focused, integrated campaign delivered immediate credibility, transforming a new sustainability initiative into a viable, revenue-generating consulting practice for 2025.
