PROJECT: PRODUCT LAUNCH
Get Aheadof Risk.
Health and safety teams are always chasing something—incident reports, risk assessments, audits, and more. Why so reactive? Disconnected data and tools that don’t work where work happens. WorkSafe Cloud, a suite of apps seamlessly integrated with SAP, puts safety in the hands of the frontline workforce, enabling EHS teams to shift from reactive response to proactive risk prevention. A unified identity and messaging system equipped sales and expanded awareness across web, email, and event channels.
Year
2022
Services
Creative Strategy
Branding
Design
Copywriting
Video
Client
Linx-AS
Assets
Style Guide
Website
Direct Email
Pitch Decks
Virtual Events
To retain existing brand equity, the new identity carries forward iconic elements of the legacy WorkSafe Suite brand, evolved to reflect a modern cloud deployment.
WorkSafeCloud.com was built around the simplicity message—fast to deploy, simple to use, and supported by use cases that make the value clear.
Sales enablement, tech docs, and product videos extended the simplicity story—showing how quickly WorkSafe Cloud deploys and delivers safer outcomes.
The launch delivered a unified brand experience and clear storytelling framework that redefined how SAP technology can drive proactive workplace safety.
