PROJECT: PRODUCT LAUNCH
The way you do business.
When the idea of a “build-your-own ERP” platform surfaced, we ran with it. Boom was born — a low-code concept built to modernize enterprise systems faster and smarter. First came BoomERP, a proof-of-concept brand and pilot program. Then came BoomDTC, a full digital transformation play aimed at SAP customers. Two launches, one mission: make enterprise software feel fast, fresh, and disruptive.
Year
2020-22
Services
Creative Strategy
Branding
Design
Copywriting
Client
Linx-AS
Assets
Websites
Digital Ad Campaign
eBook
Direct Email
Pitch Decks
The Boom identity needed to live up to its name — bold, simple, kinetic. The logo and color system captured speed and clarity, designed to flex from ERP to DTC while keeping the brand’s signature energy.
We extended the identity through two sites — BoomERP.com and BoomDTC.com — blending sharp design with plain-spoken messaging. Each framed digital transformation as something tangible: faster builds, cleaner data, and more control.
BoomDTC went to market with a full-funnel push — paid search and LinkedIn ads, a HubSpot-driven nurture flow, inside-sales outreach, and a downloadable eBook. Every touchpoint was built to prove a simple point: transformation doesn’t have to take forever.
